UAE-based broker ADSS has appointed Manuel Del Aguila Barbero as Senior Director of Growth and Marketing.
Based in Abu Dhabi, Barbero will report directly to the company’s Chief Commercial Officer and will oversee marketing strategy, customer acquisition, and growth initiatives across the broker’s business.
Barbero joins ADSS from Crypto.com, where he spent around 18 months as SVP of Global Growth Marketing. In that role, he led user acquisition, retention, CRM, affiliate marketing, and performance marketing activities for the cryptocurrency exchange.
Before Crypto.com, he spent almost a decade at IG Group, holding several senior marketing positions. His most recent role at the broker was Global Head of Acquisition and Media, where he oversaw digital marketing campaigns across 17 markets.
Earlier in his career, Barbero worked at digital marketing agency iProspect and education services provider The MBA Center London.
According to his LinkedIn profile, his new role at ADSS will focus on transforming the broker’s marketing operations, with responsibility for marketing budgets, customer acquisition, and growth across the UAE and wider GCC region.
The appointment comes as ADSS continues to expand its commercial and marketing capabilities amid growing competition among brokers in the Middle East.
The appointment follows another recent senior hire at ADSS. Earlier this year, the broker recruited Dan Squires from Saxo Bank, where he held senior commercial and sales leadership roles, as the company continues to build out its management team.
