Brokerage group Capital.com launched a new out of home campaign this week, with large digital billboard ads in the Dubai Mall.
Dubai Mall got over 111m visitors last year, implying that the average footfall at the shopping centre was more than 300,000 people per day.
Capital.com ads will appear on more than 400 screens across the mall over the course of its campaign.
However, the most interesting part of the campaign was that the company used ChatGPT to come up with the copy used in the ads.
Local CEO Tarik Chebib said in a social media post that the firm did not want to pay an ad agency for the campaign and that the broker also wanted to see internally if it was something they could do.
“We are by no means copy writers but I wanted to proof to myself that we could do it,” he said in a social media post.
“Advertising doesn’t have to be boring. So we came up with witty, clever and hyper targeted messages for this particular audience.”
The campaign is at least one sign of how AI is being integrated into company’s activities.
In January of this year, brokerage group Deriv said it wanted to automate 85% of its client interactions by using AI technology. The company also said it was using the technology in various fields internally, from marketing to software development.
XTB is also using AI already for client queries and across compliance functions.
