One of StoneX’s retail brands – FOREX.com – has launched a new version of its website in Polish.
As readers can likely infer, the goal is to target clients in Poland. The group entity already employs over 300 people in the country.
StoneX owns both City Index and FOREX.com. The former appears to be primarily targeting the UK, Australia, Singapore, and other parts of Southeast Asia.
FOREX.com is more about targeting FX-focused markets, like the US and Japan. However, the company is arguably a more ‘mass market’ brand and also takes a lot of clients in Germany and MENA.
Part of that is probably just due to organic traffic. In Poland, for example, the company ranks first if you search Google for ‘trade forex’.
The Polish market is dominated by XTB, who are also able to offer higher leverage to some clients via a local license. However, other players, like Oanda and Plus500, have attempted to take clients from the country too.
