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Long-time eToro exec Shiran Herzberg to leave firm

By David Kimberley

February 18, 2025

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Shiran Herzberg etoro

eToro’s Director of Media Partnerships and Head of Marketing for the GCC region is leaving the firm after more than 13 years.

Shiran Herzberg joined the company in 2012 and initially held customer service and affiliate manager roles at the brokerage group.

He then moved on to become a key figure in the broker’s media buying and partner relations team. That included playing a major role in launching the eToro brand in the US.

Herzberg was also part of the team that helped form partnerships with more established brands and companies over the past couple of years, including NASDAQ and BlackRock.

It’s plausible we’ll see more senior management changes at eToro in the months ahead. The company looks on track to finally go public, after years of attempting to do so.

The likelihood is there are lots of executives who have been sitting on stock options and are now in a position where they are going to be able to cash out.

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