STARTRADER has launched a new brand campaign called “STARTRADER-it,” drawing inspiration from Dubai’s “Dubai-it” philosophy championed by Sheikh Mohammed bin Rashid Al Maktoum, as the broker looks to reinforce its identity in the UAE and global brokerage industry.
The campaign highlights the broker’s focus on execution and growth, pointing to milestones including its UAE Capital Market Authority (CMA) licence, access to more than 1,000 CFD instruments, fully automated account opening, and a 280% year-on-year increase in new account openings during the first quarter of 2026.
“Dubai did not build its reputation by talking about ambition. It built it by turning ambition into skylines, into trade routes, into one of the world’s great financial centres,” said Peter Karsten, CEO of STARTRADER. “STARTRADER-it is our answer to that same call: show up, deliver, and let the record speak.”
The company said the initiative reflects its broader strategy of combining technology, automation, and regulated market access to improve the client trading experience.
STARTRADER operates through regulated entities across five jurisdictions, including the UAE, Australia, South Africa, Seychelles, and Mauritius.
The broker entered the UAE market after securing its CMA licence and has since expanded its regional presence as Dubai continues to attract brokers, fintech firms, and trading providers establishing operations in the Middle East.
