Futures prop firm Tradeify said on Thursday that it has signed Australian cricketer Travis Head as a long-term global brand ambassador ahead of the 2026 Indian Premier League season.
The deal will see Tradeify branding appear on the back of Head’s bat across all competitions for the duration of the partnership, according to a press release distributed by the prop firm. The company said the launch activation will include a signed bat giveaway targeting cricket fans.
Head is best known for his 137-run innings in the 2023 Cricket World Cup final, which helped Australia defeat India in Ahmedabad. He is part of the Sunrisers Hyderabad squad for the 2026 IPL, one of the most-watched cricket leagues globally and a property with significant overlap with retail trading audiences across Asia and Australia.
“Travis has dominated big international moments for the last 4 years, becoming a clutch player for Australia with countless match winning performances in Test series, World Cups and The Ashes,” said Brett Simberkoff, Founder and CEO of Tradeify.
Third chapter of athlete campaign
Head becomes the third athlete signed to Tradeify’s ‘The Champion Mindset’ campaign. The company previously partnered with 2026 PDC World Darts Champion Luke Littler, whose deal focused on ‘precision,’ and UFC fighter Israel Adesanya, whose chapter was built around ‘adaptability.’ Head’s chapter is framed around ‘composure.’
Tradeify positions itself as a futures prop firm offering trader evaluations, funded accounts and payout plans. The company has said it has paid out more than $120 million to traders worldwide.
