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Home » Swiset rebrands to reflect product set

Swiset rebrands to reflect product set

March 5, 20252 Mins Read Tech News
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Technology and marketing company Swiset has rebranded, launching a new website and set of pages for current and existing partners.

“Five years of Swiset, and we’re just getting started,” Swiset Co-Founder and Chief Operating Officer Andres Jiminez told TradeInformer.

“As we celebrate this milestone, our rebranding marks a significant evolution—sharpening our focus on AI-driven solutions and automation to better serve brokers, prop firms, and trading academies worldwide. This transformation reflects our commitment to innovation, efficiency, and providing cutting-edge technology that helps our partners scale faster and operate smarter in an ever-evolving industry.”

Swiset has been growing rapidly over the past few years via a few different channels.

One of the main products the firm offers is a trading journal and portal that lets retail clients get better insights into their trading activity.

That includes a trading journal, the ability to simulate prop trading challenges, and analytics for their trading activity.

Swiset also has a B2B portal that connects brokers with potential IBs and affiliates across different markets. The portal has other tools as well. For example, brokers can set up trading contests in specific regions to generate leads.

Finally, Swiset also has an offering for props. This is basically a CRM – clients have a dashboard and other technology that they can use to sign up for challenges and manage their account.

For props themselves, there is also a backend CRM system that they can use to manage their business, with things like an overview of sales, client accounts, and KYC.

Swiset
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