UAE-based brokerage group Century Financial helped start the UAE Polo Federation Cup 2025 this week.

The live draw for the cup was hosted on Wednesday, which determines the match scheduling for the contest.

Century Financial is sponsoring the event and the broker’s branding appeared as a backdrop to the draw.

The company’s Executive Director Shaheen Akbari also appeared at the event, alongside Mohammad Al Huraiz, the Secretary of the UAE Polo Federation.

“Century Financial is honored to partner with Dubai Polo and Equestrian Club for the UAE Polo Federation Cup 2025,” said Akbari. “Polo, often regarded as the sport of kings, embodies precision, discipline, and excellence — values that align seamlessly with our ethos at Century Financial.

“This collaboration represents our commitment to supporting the UAE’s sports and cultural landscape while providing our clients and partners with a truly extraordinary experience. As a proud homegrown company, we are dedicated to fostering local talent and supporting local sports initiatives that contribute to the growth and global recognition of the UAE.”

Century Financial is one of the older brokers based in the UAE. Historically the company has acted as an introducing broker for CMC Markets and other partners.

The company tends to cater to a niche audience of wealthier clients. When we met the company earlier this year at their Dubai office, they noted that events – like this polo tournament – are where they tend to put their marketing budget, as opposed to more ‘mass market’ activities.