Broker FXPRIMUS announced a new marketing campaign on Wednesday.
The broker has a new company mascot called ‘Primo’, a polar bear that it seems to be using across its different marketing channels.
Alongside the addition of ‘Primo’, the company has launched a new marketing video, which has a very interesting song alongside it.
The video uses different imagery and is AI-generated. The song also appears to be AI-generated, although TradeInformer could not confirm that.
The broker has published the new video across its different social channels, including Facebook, LinkedIn, and Instagram.
Is AI marketing a thing for brokers now?
FXPRIMUS is not the first company to make use of AI to generate marketing content.
eToro has now run two large scale video campaigns that were generated using AI. The first was produced towards the end of last year using Lightricks.
Last week the broker, which is set to go public on Wednesday, announced it had generated another new video campaign using Veo 2, an AI video developed by Google’s DeepMind subsidiary.
Capital.com also launched an AI-led campaign earlier this year and broker Deriv has said it also uses AI tools for marketing copy and content.
