Brokerage group ATFX has become the latest company to partner with Swiset.
Swiset operates a platform that connects brokers with potential clients, either directly or via introducing brokers and affiliates.
A key part of the company’s technology is the ability to set up and run trading competitions.
As reported on TradeInformer earlier this year, the firm has helped some big firms – like Exness and Eightcap – drive new business using competitions and by connecting them to introducing brokers.
“Integrating Swiset’s tournament infrastructure into our ecosystem enhances our ability to deliver data-driven, gamified engagement strategies,” said Weems Chan, Global Head of Marketing at ATFX.
“This partnership enables us to boost client activity, reinforce retention metrics, and provide an enriched user experience that aligns with ATFX’s commitment to innovation and trader-centric solutions.”
Growth in LATAM?
Swiset has global reach but the company has historically helped brokers reach more traders in Latin American countries.
For example, Exness, AvaTrade, and Eightcap have all partnered with the company to target traders across Latin America.
The region is a key part of ATFX’s growth strategy, with the company operating a sizeable office in Mexico targeting both retail and institutional clients.