Savings and investment platform Plum has managed to massively increase its marketing output by using artificial intelligence.
The company, which has offices in London, Greece, and Cyprus, used Adclear to perform automated reviews of its marketing communications.
“Adclear has become an invaluable partner in our financial promotion compliance framework at Plum,” said Sakir Salih, Head of Compliance at Plum. “It brings confidence and efficiency to our review process, ensuring we meet regulatory standards while maintaining marketing agility.”
London-based start up Adclear uses AI to automatically comply marketing content for financial services firms. The company creates a workflow that is unique to each firm they work with.
According to Adclear, since Plum started using their technology, they have managed to cut average compliance review times from almost two weeks to same day.
The result is that the investment platform has also been able to substantially increase its marketing output. Plum was previously averaging approximately 11 marketing communications per month. That has now risen to around 300 marketing communications per month.
“Adclear has made our marketing workflow much easier, especially when it comes to launching campaigns,” said Rachel Gibson, Brand Manager at Plum. “It not only keeps our messaging consistent and on-brand, but also saves time by automating compliance checks.”
Compliance has become one of the main areas that financial services firms are actually using AI technology.
For example, brokerage group XTB uses AI in its onboarding process to speed up and manage risks around KYC and AML rules.
Interestingly, the Financial Conduct Authority, the UK financial regulator, has actively encouraged firms to use AI technology, with compliance also being an area that they’ve highlighted as one that companies should look at.
